You may not know her name, but you’ve probably noticed Cleménce Poésy’s ice-blue eyes, high cheekbones and cupid-bow mouth (you Harry Potter fan, you). Well, it seems that denim purveyor G-Star noticed too, as the French-born actress/model has been named the new face of the brand’s spring campaign.
Joining the ranks of Elettra Wiedemann, Liv Tyler and Gemma Arterton, Poésy will appear alongside actor Vincent Gallo in the forthcoming ads, shot by photographer Anton Corbijn. The resulting photos are “faithful to what they’ve been like for the past few years,” Poésy tells PEOPLE, noting that the images are “very simple, black and white, but with something quite tough and honest.” And if you were expecting traditional editorial poses, the 29-year-old says, “I don’t think it’s fashion-y at all. It’s closer to rock ‘n roll.”
Fashion, however, is not something easily defined for the star, who says that when it comes to her own style, “I just wear what I feel like wearing.” Judging from last night’s all-black look (left), which she wore to the G-Star denim store opening party in L.A., it seems “rock ‘n roll” describes more than just the new ad campaign.”French people tend to be more composed and serious,” she says. “I spend a lot of time in London. People approach fashion in a freer and fun way there … I try to pull from both of those attitudes.”
Now that we’ve put a name to the face, has the front-row fixture lost her anonymity? “Oh, I’m fine,” she laughs. “Definitely fine.”