After setting the record straight about her modeling career, Cara Delevingne is adding a beauty-centric new gig to her ever-growing résumé: She’s the new face of Rimmel London!
“I’m honored to be working with Rimmel London,” Delevingne, 23, said in a statement. “It’s the first makeup brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel London truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
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Details on her new role are limited, but there’s no reason we shouldn’t expect Delevingne to star in colorful campaign ads with her signature sultry stare.
The beauty partnership shouldn’t come too much of a surprise for fans of the brand. Rimmel is known for plucking London’s “cool girls” to head up the cosmetics company’s ads, and Delevingne certainly fits that edgy model mold. She follows in the gorgeous footsteps of current ambassadors, including industry vet Kate Moss and newcomer Georgia May Jagger.
“Cara Delevingne is the perfect embodiment of the trendsetting Rimmel brand and its edgy, streetwise personality,” Johanna Bussinelli, chief marketing officer of color cosmetics at Coty, said of its newest collaboration. “With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.”
If you’re as excited as Delevingne for her new gig, you can celebrate with her on Friday, April 15, as she will take over Rimmel London’s official Snapchat answering fan questions.
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