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Britney Spears Gets Into Character for New Fragrance Campaign

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Courtesy Elizabeth Arden (2)

No, a remake of the movie is not in the works. Britney Spears is walking (and dressing) like an Egyptian for her upcoming Fantasy Twist fragrance campaign.

On Tuesday, the superstar gave fans a sneak peek of her ad via Twitter. “Channeling my inner Cleopatra today @ Elizabeth Arden Fantasy Twist shoot,” she Tweeted along with the behind-the-scenes snap.

In the shot, the X Factor judge rocks an elaborate gold dress with a sheer skirt and crazy (and in our opinion, totally awesome) bird-like short-sleeves, plus multiple gold cuffs and a pretty major headpiece. If Spears’s goal with this shot was to get us excited to see the final campaign, it worked. (A second sexy shot, posted Friday, had the star channeling Jean Harlow.)

Fantasy Twist is a two-in-one perfume that combines two of the singer’s most popular fragrances — Fantasy (a musky scent with notes of jasmine petals and white chocolate) and Midnight Fantasy (a warmer scent featuring wafts of black cherries, framboise and plum). The sphere-shaped bottle twists apart to reveal the two separate perfumes and hits cosmetic counters in mid-October. Tell us: What do you think of Spears’s dress and this first look at her fragrance campaign?

–Jennifer Cress

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