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Brad Pitt Is the New Face of Chanel No. 5

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Courtesy Chanel

Brad Pitt is keeping busy amidst all the wedding planning — the actor was just announced as the new face of Chanel No. 5. The French fashion house confirmed the news to PEOPLE earlier this morning.

The Academy Award-nominated star is reportedly shooting his first ad in London sometime this week, according to E! News.

It’s the first time in history that the house has chosen a man to represent the fragrance. Pitt joins the likes of¬†Nicole Kidman, Vanessa Paradis, Audrey Tautou, Ali MacGraw and Lauren Hutton.

According to reports, Pitt will be paid seven figures for his work; his ad will be released overseas later this year.

–Jennifer Cress, with reporting by Peter Mikelbank

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