Alicia Silverstone‘s new beauty line is just like the actress: totally organic. “When you go to put things on your face, you want to treat it the same way as you’re eating,” the actress tells BellaSugar.
To pave the way, the Suburgatory guest star teamed up with Juice Beauty to create her own collection of organic and natural skin and beauty products. “Our bottles are actually made from 95 percent recycled material,” she explains. “Anything that was going to end up in a landfill has been reused and re-purposed for these bottles.”
It’s not just what’s on the outside of the products that’s all-natural, but what’s inside, too. “The ingredients are like shea butter, avocado, sesame seeds, champagne grapes, passion fruit, fruit juice, aloe vera — really yummy, good, nourishing ingredients,” the actress shares. “There’s nothing harsh going into your skin, yet they perform just as well as everything else out there.”
The actress is known for her eco activism, so the line is something she felt strongly about. “You can get really overwhelmed with all the choices out there,” she explains. “But when you have some sort of guidelines — like ‘I don’t want anything unhealthy, and I don’t want it to hurt the planet, and I want it to be amazing and be delicious and work great’ — well here’s your answer.”
Alicia Silverstone for Juice Beauty products are available at Ulta stores now.